Making more impact with your investing

With the rapid growth in responsible investing (RI) in recent years, there’s a lot of jargon making its way into the investment mainstream. From “ethical”, “thematic” and “values-based” investing to “community investing” and “green bonds”, it’s sometimes difficult to figure out how they differ and where they overlap. And it doesn’t help that there’s disagreement about terminology within the financial industry. All of these terms, in some form, refer to investment strategies that are based on a set of socially responsible guidelines in addition to the usual financial value measures of a company/issuer.

In recent years, the term “impact investing” has also increased in prominence. So, what is impact investing and how does it fit in to RI?

Impact investing is next level RI

According to the Global Impact Investing Network (GIIN), impact investments are “investments made with the intention to generate positive, measurable social and environmental impact alongside a financial return”.1 Canada’s Responsible Investment Association (RIA) defines responsible investing as “the incorporation of environmental, social and governance factors (ESG) into the selection and management of investments.”2

They sound quite similar, don’t they? However, there are some distinct differences. In impact investing, which is a type of RI, an asset manager takes it beyond the analysis of ESG factors, actively identifying companies that are making measurable contributions to help solve some of the world’s major challenges – all while generating returns for investors. In other words, impact investing more actively supports companies that make a positive impact on society – and is sometimes seen as a more philanthropic approach to investment.3

The focus of impact investing

Impact investing goes deeper. The GIIN characterizes impact investing as providing capital to address the globe’s biggest social and environmental problems – the “pressing challenges in sectors such as sustainable agriculture, renewable energy, conservation, microfinance, and affordable and accessible basic services including housing, healthcare, and education.”4

One of the important hallmarks of impact investing is measurement. Asset managers measure and report the positive impact of investors’ money, showing where and how progress has been made toward goals.

How you can invest with impact

One of the key features of impact investing is that it’s done by institutional investors, such as mutual fund and investment fund companies, financial institutions and other asset managers. This scale is how impact investing can make a measurable difference toward those large and pressing issues.

As an individual investor, there is a growing number of opportunities for you to participate in impact investing. NEI Investments, our sister company and a long-time leader in RI investments solutions, is one example of an asset manager that provides individual investors with opportunities to invest with impact. In fact, the NEI Global Impact Initiative is the first suite of global impact funds offered in Canada, offering investors a choice of fixed income, balanced and equity mandates.

It’s just one of the ways you could invest in the companies that are helping to solve the biggest global challenges of climate change, resource scarcity and equality. Impact investing lets you put your money into investments that help make measurable improvements to society and the environment, while pursuing your own financial goals.

Find out more about responsible investing and how you might be able to incorporate it into your portfolio. 


1 The Global Impact Investing Network, (Accessed May 2021).

2 Responsible Investment Association, (Accessed May 2021).

3 Investopedia, Sustainable Investing, (Accessed May 2021).

4 The Global Impact Investing Network, (Accessed May 2021).

The information contained in this article was obtained from sources believed to be reliable; however, we cannot guarantee that it is accurate or complete. This material is for informational and educational purposes and it is not intended to provide specific advice including, without limitation, investment, financial, tax or similar matters.

NEI Investments is a registered trademark of Northwest & Ethical Investments L.P. (“NEI LP”). Northwest & Ethical Investments Inc. is the general partner of NEI LP and a wholly-owned subsidiary of Aviso Wealth Inc. (“Aviso”). Aviso is the sole limited partner of the NEI LP. Aviso is a wholly-owned subsidiary of Aviso Wealth LP, which in turn is owned 50% by Desjardins Financial Holding Inc. and 50% by a limited partnership owned by the five Provincial Credit Union Centrals and the CUMIS Group Limited. Credential Qtrade Securities Inc. and Northwest & Ethical Investments L.P. are all wholly owned subsidiaries of Aviso Wealth Inc.